The Internet provides you a way to
reach million of people all over the world. If you want to grow your yoga
business, now is a great time to start educating yourself on all the different
online media that is at your fingertips. The following are all free and fairly
easy to use. Please, please don’t be a technology hag! Be a revolutionary,
flexible yoga educator!
1. Facebook -
I use it to send out invitations to my workshops and yoga teacher trainings and
keep in contact with my students.
2. Craig's
list - I get tons and tons of clients using Craig's list. I pay the
$10 to post under therapeutic, however you can post for free in any of the
other categories, including education.
3. Building
Link - Many communities and apartment buildings now have a web site
where all the people in the building get a page and can send out invites and
stuff to their neighbors - I have gotten many clients using my building link.
4. Free
Commercials using YouTube/Google Video - I have a YouTube channel for
short videos that I create. I put my longer videos up on Google Video. These
are free and fairly easy to use. If you have an iPhone, you can take
videos wherever you are and immediately post them to YouTube.
5. Twitter
- You can get people to follow you and stay in the forefront of
people’s minds. The more you post, generally the more followers you will get.
Follow me on twitter!
6. eZine
- I write expert articles and publish them on eZine and it helps
me get picked up by search engines! This is just one of many sites like it
and the more sites you can post content to, the more opportunities search
engines will have to show you to the world!
7. Blogs
- You can set up a free blog using WordPress. Serves many of the
same purposes as Twitter and Facebook, but allows for more in depth content.
For a really great free ebook on how to make money blogging go to
www.retireat21.com.
8. Email - I have
used constant contact and icontact and have recently upgraded to
myeasyonlinestore to send out yoga newsletters and keep my clients and students
interested in what I am doing. With all the distractions you need to be
in constant contact with your clients. There are other email programs you can
use as well, just find one and use it! Keeping an organized mailing list
is crucial to maintaining a relationship with the people you attract with your
newly expanded web presence.
9. Google Maps- Getting your
business up on google maps is free! Look into doing this. I get many clicks
from my google map listing.
10. Yelp!- Get yourself on
Yelp! It's free and another way that people can find you and write about your
services.
Long story short, a strong web
presence can be the factor that rockets your yoga business into a huge
success. Rather than putting all your energy into one of these avenues,
the idea is to spread your presence amongst all available venues to reach the
largest possible audience. Do your best to connect everything in some way. If
you write an ezine article be sure to twitter about it, facebook about it and
write an email including a link to the article. Soon you will have a web
presence and you’ll be pleasantly surprised with the results.
To read more articles: http://www.yogajanetraining.com/
