The Land of PureGold Foundation became a 501(c)(3) charitable and educational nonprofit corporation in February 2005. The formation of our organization followed a period of 8 years that the Landofpuregold.com had been a presence on the web, supporting and engaging in various charitable endeavors and providing numerous educational activities to promote the human-canine bond.

Our foundation's goals include, but are not limited to, the following:

• To support and promote holistically healthy and responsible dog care and ownership as well as respectful and consistent training practices—the love shared between mankind and dogs so engendering a mutual strength and healing power.
• To raise monies for research in comparative oncology and cancer treatment in working dogs (e.g., assistance, animal-assisted therapy, search and rescue, scent detection, and law enforcement) through donations and Foundation Store product sales.
• To develop creative media that embraces 'the bond' to raise monies for research in comparative oncology, which is the study of cancers that occur similarly in companion animals and humans.
• To support and disseminate information on canine cancers; and, to educate and promote interest in research of those cancers in companion animals that share a similarity to the cancers that afflict children.